How to Actually Research a Company Before Investing

Chapter 77 of Felix Bick’s How Not to Get Scammed by AI Trading Apps moves from principle to practice, giving readers a concrete, step-by-step company research process.

Bick’s recommended research process includes several specific steps: checking official business registries in the company’s claimed jurisdiction of incorporation, searching for the company name alongside regulator names and the word “scam” or “warning,” reviewing the company’s actual website registration date and history, and identifying named, traceable individuals associated with leadership rather than accepting anonymous or pseudonymous operators.

The chapter highlights one particularly useful, underused technique: domain registration lookup tools can reveal how recently a website was created, which is a particularly useful check against claims of years of established operation. A website claiming a long track record but registered within the past several months is a significant discrepancy worth investigating further.

Bick summarizes the underlying principle driving all of this research: cross-referencing a company’s claims against multiple independent sources, rather than relying solely on information the company itself provides, is the central principle underlying effective company research, and applies equally whether evaluating a trading platform, a course provider, or any other financial product.

This chapter is valuable precisely because it converts an abstract idea — “do your research” — into a specific, repeatable checklist that takes only minutes to run through for any new opportunity being considered.

For anyone about to commit funds to an unfamiliar company or platform, this chapter of How Not to Get Scammed by AI Trading Apps offers Felix Bick’s genuinely actionable, step-by-step research process.